I am focusing on advertising specifically in the tobacco industry. I am currently in a group of two other Comm 111 students at the University of Michigan, Adam Weinberg and Michael Myler, who are attempting to draw similarities between the advertising approaches of both McDonald's and the tobacco industry. This topic is important because of the negative health effects both of these industries have on modern-day society. By performing in depth research on both advertising campaigns, our group will be able to see the similarities between the two marketing strategies. Cigarettes and fast-food are both two products that have to be marketed in order to be profitable.
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